Kenmore (brand)

Sears Stepping Up Its Kenmore Rollout To Amazon - Twice

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Kenmore is a brand of household appliances sold by Sears, Roebuck and Co. This brand first appeared on a four-drawer drop feed sewing machine that was sold from 1913 to 1919. The first Kenmore washing machine was introduced in 1927 The first Kenmore vacuum cleaner was introduced in 1932. The row of Kenmore's top-class equipment is known as the Elite path . Kenmore also has professional equipment called Kenmore Pro. In 1976, Sears expanded Kenmore's name to a line of refrigerators, freezers, air conditioners, and dehumidifiers, previously labeled as Coldspot .

By 2017, Kenmore products are manufactured by manufacturers such as Whirlpool, LG, Electrolux, Panasonic, Cleva North America, and Daewoo Electronics. This brand is controlled by Sears Holdings, and is owned by KCD IP, LLC, a special-purpose entity created by Sears Holdings for the purpose of securitization. The name "KCD IP" stands for the intellectual property of Kenmore Craftsman DieHard. Today the brand is sold in Sears, Kmart, and Amazon.com.

By 2016, the Kenmore brand is expanded into consumer electronics with the launch of high definition television Kenmore (Kenmore HDTV) and ultra HD (Kenmore Elite UHDTV).

On July 20, 2017, Sears announced that it will also provide Kenmore products on Amazon.com, and will also support the integration of its equipment and Amazon Alexa.

In October 2017, the announcement was made on the termination of the Sears-Whirlpool tool relationship in which Sears will no longer sell Whirlpool along with affiliated Whirlpool branded merchandise, a relationship that began in 1916, Whirlpool will continue to supply the Kenmore equipment they made to Sears.

In April 2018, Sears CEO and principal investor Edward Lambert along with its hedge fund ESL offered to buy an iconic brand along with Sears Home Services to diversify Sears' already tense assets. Hope for spinning a stable asset, according to Lambert, is turning up capital in Sears portfolio and filtering into stores. Thus it allows the much-needed revenue for the Sears brand.