Electrolux AB (commonly known as Electrolux ) is a Swedish multinational home appliances manufacturer, headquartered in Stockholm. This is consistently ranked second largest tool maker in the world by units sold (after Whirlpool).
Electrolux products are sold under various brand names (including proprietary), and especially major appliances and vacuum cleaners intended for use by consumers. The company also makes equipment for professional use. Electrolux has a main listing on the Stockholm Stock Exchange and is a constituent of the Stockholm OMX index 30.
Video Electrolux
History
The company is derived from the merger of two companies - Lux AB and Svenska Elektron AB, a former established manufacturer and the last one is a younger company founded by a former vacuum salesman who had also been an employee of a previous company. The origins of Electrolux are closely related to the vacuum, but today also make the main equipment.
Sales company to large manufacturer
In 1919, the acquisition of Svenska Electron AB, Elektromekaniska AB, became Elektrolux (spelling changed to Electrolux in 1957). It originally sold Lux ​​branded vacuum cleaners in several European countries.
In 1923, the company acquired AB Arctic and then added an absorption refrigerator to its product line. Other equipment soon followed, including washing machines in 1951, dishwashers in 1959, and food service equipment in 1962.
Mergers and acquisitions
Companies have been frequently and regularly expanded through mergers and acquisitions.
While Electrolux had purchased several companies before the 1960s, the decade saw the start of a new wave of M & A. The company purchased ElektroHelios, Elektra Norway, Danish Atlas, Finnish Slev, and Flymo, et al., In the nine years from 1960 to 1969. This growth style continued into the 1990s, looking at Electrolux's purchase scores from the company including,. , Husqvarna.
Hans Werthen
Hans Werthen, President and then Chairman of the Board, leads the strategic core of Electrolux that is becoming more decentralized - and vital to its rapid growth.
Restructuring
While attempts to cut costs, centralize administration, and squeeze economies of scale from Electrolux's operations were conducted in the 1960s and 1970s with such a strong focus on growth, further restructuring efforts throughout the company began only in the late 1990s.
Public company
Electrolux made its initial public offering on the London Stock Exchange in 1928 (delisting in 2010) and the other on the Stockholm Stock Exchange in 1930.
Currently, trading its shares on NASDAQ OMX Nordic Market and over-the-counter. Electrolux is a share of 40 OMX Nordic constituents.
2000 to present
In North America, the name Electrolux has long been used by vacuum cleaner Aerus LLC, was originally established to sell Swedish Electrolux products. In 2000, Aerus transferred the trademark rights back to the Electrolux Group, and stopped using the name Electrolux in 2004.
In contrast, Electrolux's vacuums carry the Eureka brand name, which Electrolux continues to use while also selling Electrolux branded vacuums after the year 2000. Electrolux USA's customer service managing the Electrolux database makes vacuums and provides links to the Aerus website for the convenience of owners of the Vacuums Aerus branded Electrolux.
Keith McLoughlin took over as President and CEO on January 1, 2011, and became the company's first non-Swedish executive leader.
In August 2011, Electrolux obtained from Sigdo Koppers CTI CTI tool manufacturers acquired several brands with purchase including: Fensa, Gafa, Mademsa and Somela. On February 6, 2017, Electrolux announced that it has agreed to acquire Anova Applied Electronics, Inc., a provider of US-based Anova Precision Cooker.
Maps Electrolux
Important products
- 1919: Lux vacuum is the first product Electrolux sells.
- 1925: D, Electrolux's first refrigerator, is an absorption model.
- 1937: Electrolux 30 vacuum model has been revealed.
- 1940: Assistant (Swedish Assistant), the only wartime consumer product of the company, is a food mixer/processor.
- 1951: W 20, Electrolux's first home washing machine, produced in post-World War II Gothenburg, Sweden.
- 1959: D 10, the company's first dishwasher, is a counter-counter model dubbed "round bottle".
- 2001: Launch of Electrolux Trilobite, vacuum cleaner robot.
Brand
Electrolux is sold with various brand names worldwide. Most of them are acquired through mergers and acquisitions and only do business in one country or geographic region. The following is an incomplete list.
- Europe
- AEG
- Atlas [: da] (Denmark)
- CorberÃÆ'³ (Spanish)
- Dometik, equipments for RV, also use Electrolux logo. Based in Sweden and owned by Dometic Group, owned by EQT Partners since 2011.
- Electro Helios, producer of consumer tools for the Swedish market
- Faure, French consumer tool maker
- Lehel, a consumer tool brand sold in Hungary and elsewhere
- Marynen/Marijnen, a consumer product brand sold in the Netherlands
- Parkinson Cowan, cooking utensils (English)
- Progress, brand of vacuum cleaner sold throughout Europe
- REX-Electrolux, an Italian tool manufacturer
- Rosenlew, a brand of consumer products sold in Scandinavian countries
- Voss, premium consumer cooking tools and equipment suppliers in Denmark and elsewhere
- Zanker, a consumer kitchenware brand sold in central Europe
- Zanussi, an Italian equipment manufacturer who became part of Electrolux in 1984
- Zanussi Professional, professional kitchenware manufacturer
- Zoppas, a brand of consumer products sold in Italy
- Australia and Oceania
- The Dishlex brand is sold in Australia
- Kelvinators, commercial refrigerators and freezer brands are sold in Australia and elsewhere
- Simpson, a consumer brand tool sold in Australia
- Westinghouse, a kitchen appliance brand in Australia with license from Westinghouse Electric Corp to Electrolux Home Products Pty Ltd.
- North America
- Anova Applied Electronics, Inc., provider of Anova Precision Cooker
- Electrolux ICON, a premium consumer appliance brand sold in the US
- Eureka, American consumer brand vacuum cleaner
- Frigidaire, the major tool manufacturer.
- Gibson, the maker of refrigerators and air conditioners
- Philco, a former US manufacturer of electronics and appliances for appliances, although the brand name is also used separately for electronics by Philips
- Sanitaire, Eureka's commercial product division
- Tappan, a former US tool manufacturer
- White-Westinghouse, former US tool manufacturer
- Latin America
- Fensa, a consumer consumer brand of Chile, is widely available in Latin America.
- Gafa, an Argentine tool manufacturer.
- Mademsa, a household appliance brand of Chile
- ProsdÃÆ'³cimo, refrigerators, refrigerators and brand air conditioners sold in Brazil
- Somela, a household appliance brand from Chile, is available throughout Latin America
- Middle East
- King, an Israeli kitchen appliance brand made by REX-Electrolux, a subsidiary of Electrolux Italia.
- The Olympic Group, the home appliance brand in Egypt
- Global/other
- Arthur Martin-Electrolux
- Beam, Electrolux's central vacuum brand
- Castor
- The chef
- Dito, professional food processing equipment
- Laundry Electrolux System
- Electrolux Professional
- Frigidaire, a large global brand of tools
- Juno-Electrolux, a brand of premium consumer kitchen appliance
- Molteni, a professional stove
- Tornadoes, vacuum cleaners, and other consumer products
- Therma
- Tricity Bendix
- Volta, a brand of vacuum cleaner sold in Australia, Sweden, and elsewhere
- Wascator, now under Laundry Electrolux System
- The US Constructor Group, a former subsidiary of Electrolux is not involved in the creation of large tools
- Official website
- Official group website
- Electrolux America - Beginning, and Early Years by Charles Richard Lester
Note: This list excludes brands such as Kenmore and John Lewis, who can sell equipment that Electrolux produces but are not owned by or affiliated with Electrolux, as Electrolux acts as the OEM for this brand.
Slogan
The company's current international slogan is "Thinking About You". In 1960 the company managed to market vacuums in the UK with the slogan "Nothing as annoying as Electrolux".
In the United States, it is often assumed that using this slogan is a brand error. In fact, the informal American meaning of the word annoying is known at the time in England, and the company hopes the slogan, with the possibility of a double entender, gets its attention. In Indonesia, Electrolux's previous slogans as "If only all seawet Electrolux" (English: If Only All Old Hold as Electrolux).
Controversy
In September 2003, the US Commission of Employment Opportunities resolved a complaint that Muslim workers in the St. Cloud is not given enough rest to perform their daily prayers.
In August 2010, and again in 2011, complaints against the company were filed by Muslim workers at the Electrolux plant in St. Petersburg. Cloud, Minnesota, with the Commission for Cooperation Opportunities. Complaints of 2010, that workers can not observe Ramadan, have been resolved. The 2011 complaint comes from a thirty-minute break approved in 2010 which was later reduced to twenty minutes by Electrolux.
See also
References
External links
Source of the article : Wikipedia
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